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English GB GIULIO: Elegance Starts from Within
GIULIO was born from a clear vision and a visionary person: Juli Payà, the founder. Our name comes from his, and with it, a brand that since 1978 has been dressing men who value design, quality, and comfort in every detail. Our philosophy is simple but strong: feeling good starts from within, and underwear has much more to do with a man’s identity and attitude than people often realize.
Founded in Barcelona, GIULIO emerged with a mission to offer modern men a new way of dressing the essentials. From the very beginning, we’ve focused on garments that blend design and functionality—starting with those that may not always be visible, but have the power to shape how we live each day: boxers, pajamas, and swimwear made to last, to be enjoyed, and above all, to be felt.
Each GIULIO piece is born from respect for craftsmanship, attention to detail, and the belief that underwear can—and should—have its own personality. We don’t follow fleeting trends; we believe in the value of things well made. That’s why, since our beginnings, we’ve committed to carefully curated, limited collections crafted with selected fabrics and timeless designs that stand the test of time.
Family Tradition and Local Production
One of our greatest sources of pride is being part of Grupo Textil J. Balaguer, a family-owned company with a deep-rooted tradition in the textile industry, specializing in fabric manufacturing since 1964. This direct connection to the production process sets us apart from many other brands on the market.
Thanks to this strong foundation, a significant part of our collections is made with fabrics produced in our own facility in Caldes de Montbui (Barcelona). This local proximity allows us to maintain strict quality control, clear traceability, and a more ethical and sustainable production process.
By designing our products using our own fabrics, we’re able to experiment with unique textures, weights, and finishes—giving our garments that distinctive touch our customers truly appreciate.
This vertical integration also enables us to respond quickly to trends, without ever compromising on our quality standards.
Underwear with Soul
At GIULIO, we don’t just make men’s underwear—we shape a way of understanding masculine style from the inside out. Our specialty is men’s intimate apparel, with a collection focused on woven boxers, pyjamas (both long and short), and men’s swimwear. Each piece is designed for the discerning man who values both aesthetics and comfort.
Every GIULIO collection is born from the desire to create something special. We carefully select fabrics with attention to touch, durability, and breathability. Our patterns are thoughtfully crafted to offer a flattering and comfortable fit, adapted to everyday needs. And we choose prints and colors that reflect our vision: garments that are subtle yet full of character, timeless yet modern.
We like to think our garments have soul—because they’re made with intention, with care, and with respect for the person who wears them.
We want them to accompany men through their routines, their travels, their moments of rest. Garments you don’t have to think about—only enjoy how they make you feel.
A Brand That Grows With You
Since the beginning, GIULIO has grown without losing its essence. We’ve expanded beyond Spain’s borders, bringing our vision of comfort and masculine style to international markets. But we remain true to our roots: quality production, honest design, and a close, personal approach.
We’ve also embraced the digital world, offering a fast, transparent, and convenient shopping experience through our online store.
But our goal remains the same: that every customer who chooses GIULIO feels they’re getting more than just a garment.
Our Vision
We aim to continue growing as a leading national and international brand, known for the quality, timeless design, and authenticity that set us apart.
Because when you choose GIULIO, you’re not just choosing a piece of clothing—you’re choosing a story, a tradition, and a style that starts from within.
What Our Customers
